There’s been quite a lot written about the decline in Dandy sales lately, a lot of it in the form of mouth-foaming ravings on blog comments. These basically split into the “the artwork isn’t that great” camp and the “it’s just what the modern style is like and besides sales of everything are dropping” camp. (The third camp being bewildered casual fans wondering what on earth provoked such fury, such as me). If you ask me in amongst all the molten lolva flowing from the trollcano there were some valid points. However neither side seemed willing to accept the other viewpoint at all, meeting it with circular arguments and personal attacks. (NB: I’ll spare you the links as they were all full of swearing and I want to keep this blog clean, it’s part of my self-publishing site… at the moment the only working part!)
All of this actually made me stop caring about the Dandy. But then I thought why let that get me down? I’m jingoistic and patriotic and usually champion century-old story papers nobody’s even heard of. Of course I should be standing up for our longest-running comic!
What can we do?
Comments from people who work on the Dandy, and parents of children who get it regularly, seem to suggest that actually kids do like it as it is at present. Of course there may be room for improvement and perhaps they’d like it even better if it had 1960’s style Dudley D Watkins artwork. BUT if it goes to the wall it will never have a chance to improve. Lets get the sales up first and worry about the details afterwards.
How can we get the sales up? Well DC Thomson haven’t exactly got Marvel or DC money behind them, they can’t afford mass advertising campaigns to raise awareness of their titles. These are often poorly distributed (not seen the Dandy in Tesco for a while now, for instance) or buried under a ton of stupid toy-covered tie-in rubbish. So, let’s not rely on DC Thomson buying adverts, lets use the oldest trick in the book…
It was ancient when this was printed!
What trick is that? The trick that they had to rely on when newspapers and magazines were full of ads for quack remedies, there was maybe 3 radio receivers in the whole world and television was a charming theory…
Yes, lets advertise the comic ourselves! Lets assume out of the 7,500-odd readers that 6,500 are “regulars” and the others might get it one week and not the next. It’s possible that the regulars will know the irregulars and may be able to persuade them to get it more often. And of course there are the friends at school who may not get any comics. If anybody from the Dandy is out there it’s certainly worth a go!
And for those of us “rather beyond” the target age group, we must know somebody with young children! Comic fans are the best-placed to remind new parents that combined words and pictures help develop to literacy. You could even mention that you are trying to learn a foreign language and want to buy comics in that language, then idly add “it’s how I learned English in the first place!”
Koko, then something about listening… erm…
And then of course there are other comic forums populated by people who may live in Britain but who primarily read American, Franco-Belgian or Japanese comics. Are you a member? Try and get people to rally around one of their home-grown icons!
Finally there’s a slightly more unorthodox tactic. Ever hear of guerrilla gardening? What about guerrilla comic placing? I may have subscribed to the Dandy now (£15 for 15 issues and free delivery!) but, well, I don’t exactly have much room…
…nor am I really that interested in modern comedy comics, preferring 100 year old adventure papers. So once I’ve read the Dandy’s I’ll be leaving them in places that kids or parents might find them. Because if they read it themselves and decide they want more, the job’s done! (Mind you, make sure that your “guerrilla comic placing” doesn’t get confused with “littering”! )
And before I go, that subscription link again!